Building the Future of African Immersive Technology
CR8LAB is an immersive creative technology company developing AR, VR and AI-powered experiences for education, culture, publishing and enterprise.
We're not simply producing projects. We're building reusable technology and digital assets that make immersive content faster, more affordable and accessible across Africa.
Our mission
To help Africa create, own and commercialize immersive digital experiences.
Our vision
To become the infrastructure powering immersive storytelling across Africa.
Four rules everything else follows.
The story belongs to its source
We do rights and cultural review before we model anything. Ownership of the underlying material stays where it started.
Build for the network that exists
Offline first is not a limitation we work around. It is the constraint that made the product good.
Own the assets
Every project adds to a library we keep. That is what makes the next one affordable.
Ship it, do not demo it
A pilot that does not survive the term is a failure regardless of how well it presented.
The people building it.
Founders who have shipped immersive technology into real classrooms since 2022, with commercial and operating leadership alongside them.
Nelly Essien
Co-Founder and CEO
Leads strategy, partnerships and institutional relationships across the group.
Kingsley Jerome
Co-Founder and CTO
Leads engineering, 3D production and the AR and VR runtime. With the company since 2018.
Aduragbemi Shobowale
Distribution and Sales Lead
Owns the sales pipeline, device distribution and the school and retail channel.
Michael Shadrack Waltha
Customer Success Lead
Supported by a production team of 3D artists, developers, instructional designers and field trainers.
Oyenike
Operations & Finance Lead
Owns hiring, contracts and the operating structure as the team scales.